Tag: digital

In today’s marketing world, there are three kinds of marketers. You can be data-driven, data-conscious or unemployed.

As much as the digitisation shift was a Darwinian survival tactic, it has also delivered numerous unintended consequences.

Data has played a crucial role in the emergence and evolution of digital marketing. It is the fuel that drives ...

The future of ecommerce has arrived earlier than expected thanks to Covid-19. While this is good for brands that have ...

As we experienced the first-ever Black Friday (and Cyber-Monday) promotional phenomenon under lockdown, the dominance of online shopping platforms has ...

With the evolution consumer viewing habits amplified by Covid-19, integrating digital and TV advertising is crucial now more than ever, ...