What didn’t change the world of advertising in 2018, and probably won’t in 2019
From blockchain to AI, here are some of the trends and technologies whose hype exceeds their real-life impact. And a ...
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Tag: digital
Nedbank appoints marketing and communications agencies
Having recently embarked on a brand re-positioning journey, Nedbank has revealed its new agency partners that will handle the bank's ...
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Digital marketing education: The gift that keeps on giving
PRESS OFFICE: It’s at this time of year that retailers see a spike in their turnovers as consumers stock up ...
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Data-driven insights, stable radio, and digital OOH drive Primedia’s growth
Data optimised product offerings are a priority for Primedia Group CEO Omar Essack, as he looks to future growth for ...
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Insights into digital advertising revenue generation and content strategies
The Africa Digital Media conference, held last week, provided some fascinating insights into evolving revenue generation strategies for online media.
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From advertising revenue to reader revenue: New model for media houses
Challenges in garnering digital advertising revenue are forcing media houses to explore other avenues. One of these is reader revenue.
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