Lisa MacLeod in The Hotseat: Keeping journalism relevant and sustainable in the ‘post-truth’ world.
Lisa MacLeod was recently elected vice president of WAN_IFRA. Head of digital at the Tiso Blackstar Group, MacLeod is the ...
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World of Media: FBI investigates US media trading practices, Sorrell pops up in Cannes, Burger King Russia slammed for its pregnant advert
Our Friday World of Media column wraps the week’s most interesting, informative, weird or wonderful media stories from around the ...
Read moreWorld of Media: Carat Asia-Pacific appoints new CEO, Multinationals review agency arrangements, Global Media Forum in the spotlight
Our Friday World of Media column wraps the week’s most interesting, informative, weird or wonderful media stories from around the ...
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A new paradigm for advertisers
Start with the core of Google, build a customer base, then expand to other media beyond digital quickly and effectively. ...
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Television: Tried, tested and tenacious
The new approach to TV planning is to look at video communication, and not just linear TV. A ‘video plan’ ...
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BrandZ: Tech companies top world’s most valuable brands list
This was the first year non-US brands grew faster than US brands. Fourteen Chinese brands appear in the Top 100 ...
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