World Cup 2022: how sponsorship has become less about selling drinks and more about geopolitics
Fifa’s key partners are increasingly big corporations from countries keen to benefit from the global reach of football.
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Tag: FIFA
Euro 2020: should advertisers of unhealthy products be ousted?
Alongside the Euro 2020 football spectacle runs a carnival of corporate advertising – often marketing unhealthy products such as alcohol, ...
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Sporting chance: Federations raise concerns around ICASA’s draft sports broadcasting amendments
In submissions to ICASA, around its Draft Sports Broadcasting Services Amendment Regulations, various sports federations have raised concerns.
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Broadcasters, sponsors and brands: The changing media at Russia 2018
Russia 2018 will be an acid test of just how robust football’s global TV audience is, and of the inroads ...
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FIFA, the media and the questions that must still be asked
OPINION: Narinder K. Bhatia, the vice-president of India’s Delhi Soccer Association, said little money trickles down to the grassroots. “It’s ...
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Beautiful audiences for the beautiful game
I reckon I can still hear the distant reverberation of vuvuzelas here in Joburg originating from what was the biggest ...
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