South Africa’s relationship with sport runs deeper than the scoreboard
With the FIFA World Cup underway, South Africa is demonstrating its enduring passion for major sporting events. This manifests in ...
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Tag: FIFA
FIFA World Cup is a global cultural exchange. How will that work in Trump’s America?
The World Cup drives global cultural exchangeThe 2026 tournament will connect millions through shared fan experiences, travel and international interaction ...
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FIFA’s TikTok deal marks shift in sports broadcasting
For the first time, FIFA will allow broadcasters to stream World Cup content on TikTok and YouTube. The move marks ...
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World Cup 2022: how sponsorship has become less about selling drinks and more about geopolitics
Fifa’s key partners are increasingly big corporations from countries keen to benefit from the global reach of football.
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Euro 2020: should advertisers of unhealthy products be ousted?
Alongside the Euro 2020 football spectacle runs a carnival of corporate advertising – often marketing unhealthy products such as alcohol, ...
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Sporting chance: Federations raise concerns around ICASA’s draft sports broadcasting amendments
In submissions to ICASA, around its Draft Sports Broadcasting Services Amendment Regulations, various sports federations have raised concerns.
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