Brand-backed influencer campaigns can be hard to spot
Nearly three-quarters of Generation Z (people born between 1996 and 2010) follow at least one influencer on social media platforms ...
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Tag: Gen-Z
BeReal: do we really need another social media app?
BeReal is riding off a human truth that people are craving authenticity. The app encourages people to "show your friends ...
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Generational shifts are disrupting traditional business buying behaviors and necessitate reevaluating go-to-market strategies
Millennial and Generation Z buyers are more demanding, with 90% citing dissatisfaction with their vendors.
Read moreNeuro-engaged: The tomorrow of marketing, today
Advertisers and brands alike ought to realise that authenticity and connections cannot be forced, they are the by-product of carefully ...
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Brand activism and conscious consumerism
Is brand activism just a case of ‘make them cry, make them buy’? The MediaShop Johannesburg’s managing director Dashni Vilakazi ...
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Five digital business trends to keep up with consumers in 2023
Digital business is a very real part of our daily lives because we want to work faster, respond to problems ...
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