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The death of demographic targeting [part 2]
Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be ...
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Tag: Gordon Muller
Media, rare books and football: The passions of Ian Snelling
The media world is still in mourning after the passing of beloved media analyst Ian Snelling. Here’s a fitting tribute ...
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SEMs and LSMs: Play the ball where it lies
Media planner Gordon Muller took the opportunity to explain SEMs vs LSMs at the most recent release of the BRC ...
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Meet the SABC’s new radio presenters (with videos)
Stephen Grootes, Thembisa Mdoda, Smash Afrika, and Ernst Pillay … These are just some of the new presenters gracing SABC’s ...
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Media agencies: Still children of a lesser god?
It seems that being good advertising people is not a prerequisite in media. We have become little more than audience ...
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Not an ‘out of the box’ media man; there is no box (with video)
The MOST Shepherd Award is awarded to someone who not only has a significant presence in the media industry, but ...
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