Tag: Gordon Patterson

Media agencies stress the importance of having an ABC certificate, but are marketers and clients as aware of its role? ...

A rate card tells you exactly what you need to know to buy or sell advertising. It costs so much ...

Planning and buying: is it art, science or commodity? It's a painful industry question. Media strategy, planning and buying shouldn’t be commodities, ...

A number of top-flight media agency folk have flown the coop. Why are they doing this and what is the ...

The LSM 4-6 consumers are the biggest grouping and are vital to advertisers. Gordon Patterson explains why they are so ...

Gordon Patterson, chairman of VivaKi South Africa, Group MD of the Starcom MediaVest Group (SMG) and deputy chairperson of the ...