Tag: Gordon Patterson

The latest ABCs are out and Gordon Patterson has been studying the figures, among other information, to see what they ...

Many industry analysts may slag off the press, but advertisers still flock to advertise in newspapers, despite the definite decline in ...

The announcement late last year that the South African Audience Research Foundation (Saarf) would use DStv’s audited figures for weighting ...

Media planners and strategists don't ignore or exclude new titles, says Gordon Patterson. As the group managing director of Starcom ...

Last quarter's Audit Bureau of Circulations (ABC) figures show that consumer magazines as a whole are down in terms of ...

One thing I will say is that 'amazing' is probably the most ambiguous word ever. It can mean amazing in ...