LISTEN: Unlocking the power of attention economics
Attention economics has emerged as a pivotal concept in understanding how audiences engage with advertising in today’s digital landscape. We’re ...
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Tag: Graham Deneys
Poking fun at what we don’t know or understand
As we move into 2023, I cannot help but notice how the conversation around technology has started to swing. There ...
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Dentsu announces five key promotions within the group
Dentsu South Africa has announced five key appointments.
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It is always strategy before tactics
Strategy and planning has always been an intricate, rigorous process that requires time and a large dose of perspective.
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MOST Awards Webinar: How to keep up with evolving market trends, initiatives and opportunities
Keeping on top of market trends, new initiatives and opportunities is essential if you want to stay ahead of the ...
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The human connection: does the art of media planning need to be revived?
With data and automation playing a key role in modern media agencies, has media planning lost its human connection?
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