Time for influencer marketing to clean up before people start moving out
Authenticity builds the trust required for everyone in the influencer marketing space to achieve their goals.
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Tag: influencers
SA’s Gen Z says ‘walk the walk’, has no patience for rhetoric, influences others
Inauthenticity is the death knell for relationships between brands and South Africa’s Gen Z population, and because of this new ...
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We collaborate. We win
No matter how big two brands, they can always be bigger – and better – together.
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What’s the difference between an influencer and a content creator?
Kitana wins, flawless victory... this memorable Mortal Kombat sound clip is a compilation that TikTok created for users to share ...
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Digital marketing: putting together a top-notch campaign
Are you planning a digital marketing campaign but have no idea how to kick it off? It’s simple: start by ...
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Talent vs content creators vs influencers
The influencer marketing space is increasingly being challenged with respect to how it works and how brands can leverage it ...
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