Tag: influencers

The local influencer marketing landscape has transformed significantly from the early days of simple product mentions and celebrity endorsements.

Word of mouth has always been a powerful tool, more so the first hand referral/testimonial element.

Influencer marketing has become one of the most frequently discussed topics in boardrooms today.

With the public influence of online as an atomic conduit of marketing, word of mouth marketing (WOMM) is no longer ...

These days, there is a niche on social media for every interest under the sun and thus there are also ...

In business boardrooms the world over, as soon as someone mentions TikTok, there is often a silence and a hesitancy ...