Tag: linear TV

The explosion of ads across multiple screens and platforms will slow down and then actually reverse over the next five ...

Designer Yves Saint Laurent once said, “Fashions fade, style is eternal.” The same could be said for television: When a ...

Everyone is cutting the cord. No one watches scheduled linear TV anymore. Millennials have never seen a TV remote control... ...

While 2016 represented the absolute worst year ever in South Africa’s 40-year old TV history, it is impossible for execs ...

Global media research giant, Nielsen, has established benchmarks that detail the expected return on spend based on media type - magazines and ...

Today I watched a thought-provoking Persil Ad called 'Free The Kids'. The video looks inside the minds of prison inmates ...