Why a social media marketing strategy is important for small businesses
“Strategy without tactics is the slowest route to victory and tactics without strategy is the noise before defeat,” wrote Sun ...
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Tag: marketing
The sad abuse of purpose as a marketing tactic
We will look back at this early century as the advent of the 'great purpose' in branding. Purpose is too ...
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‘Unlearning’: Marketing lessons from 2022 and trends for 2023
As we prepare for 2023, we must have a new focus and a new wealth of optimism.
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The undeniable capacity of a human touch in an increasingly digital B2B marketing space
How, then, does one evoke that personal touch online? To remain human in a digital B2B marketing arena, you have ...
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Youth marketing society provides gainful opportunities for aspiring marketers
Black Wolf Group has dedicated the last four years to developing and training youth through its non-profit division, Black Wolf ...
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Biggest PR and marketing trends to watch in 2023
The secret to building a successful track record for marketing-communications is to keep up with international trends, while leveraging local ...
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