The platform revolution and its impact on consumers and media (with videos)
A delineated world, which has seen a platform revolution, is allowing consumers to be the editors of their own media, ...
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Tag: marketing
How to podcast successfully according to Gareth Cliff
An event, hosted by the CliffCentral team, highlighted the power of podcasting and the value of audiences who listen to ...
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How to spot fake influencers on social media
With influencer marketing currently being the talk of the town, brands need to watch out for signs of fake influencers ...
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Are LSMs still relevant in 2019?
The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there's been growing criticism ...
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Video is the marketing future but also decidedly dangerous to brands
Many years ago there was an outcry in SA about ads interrupting TV programmes. Now this subject is raising its ...
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Insights from South Africa’s Cannes Lions judges: What makes great creative work
With the 2019 Cannes Lions Festival of Creativity and associated Awards fast approaching, we chatted to some of the judges ...
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