The medium or the message?
Every marketer today can repeat in their sleep the Marshall McLuhan maxim ‘The medium is the message’. It’s widely taught ...
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Tag: marketing
From TV to mobile: The new form of entertainment
With South African audiences increasingly turning to digital channels, a new era of entertainment is emerging, centred on mobility and ...
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From SEO to DCO: Bridging search and dynamic advertising
The landscape of digital marketing is constantly evolving, and Search Engine Optimisation (SEO) is no exception, writes Xolani Nondabula, technical ...
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Brands want your data!
Retail media – a type of advertising that uses a retailer’s digital platforms, like websites, apps, or in-store screens, to ...
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Awards Wrap: Cape Town animation directors win Emmy for Tabby McTat, BMW crowned as SA youth’s Coolest Brand, General category finalists for 2024 Telkom Radio Awards revealed
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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Dentsu SSA gains full Google Marketing Platform Sales Partner status in Sub-Saharan Africa
Dentsu SSA proudly announces its groundbreaking designation as a Google Marketing Platform Sales Partner in Sub-Saharan Africa (SSA). This landmark ...
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