Making a case (study) for mobile advertising
Advertising has been a cornerstone of business for as long as commerce has existed. It has converted, adapted and evolved ...
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Tag: marketing
Media Moves: Webfluential launches evolved platform to empower Africa’s creator economy, 5 Drive gets high, Financial Narrative launches International Agency Network
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Webfluential launches ...
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What is necro-branding?
Do you own any memorabilia depicting Elvis, Princess Diana, David Bowie, Prince or Michael Jackson? Perhaps a beloved t-shirt, a ...
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Ten rules to make your brand unstoppable!
Fresh from the Global Festival of Marketing, Kerri Pravia from iProspect and Michelle Randall from Heed bring you 10 game-changing ...
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The ROI illusion: The short-sightedness of short-term metrics
Irrespective of whether the economy is in a good or a bad space, the current reality – which will continue ...
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Media Moves: Sanef mourns death of Lucky Morajane, iKhokha partners with Meltwater, PRCA Africa highlights successes and challenges in South Africa’s PR internships, SA OOH businesses join WOO
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Sanef mourns ...
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