Tag: media agency

Brands should be using the opportunity to facilitate more intimate connections with customers through more empathetic tonality in their messaging ...

2020 was a very hard year all round when South Africa went into lockdown, and we at the Marketing Research ...

The driving force in the media industry is talent. Human capital, the maverick streak, quirkiness, team spirit and chutzpah are ...

In the advertising and marketing eco-system, intermediaries play a role that can actually be seen and valued in the work ...

One of the biggest advantages of this medium is its ability to run hugely impactful ads on premium digital sites ...

MediaCom South Africa has made several strategic staff moves in line with the global repositioning and restructuring of the media ...