Tag: media research

South Africa’s ‘big four’ publishers have formed a new joint industry council, to be known as the Publisher Research Council, ...

On one side of the bookshelf, you have an ever growing pile of historic business best sellers with promising titles ...

My colleague Dom Twose, Millward Brown’s Global Head of Knowledge Management, has just had an interesting and potentially confrontational paper, ‘How ...

The lower end of the market is well researched and understood, but how much do we really know about the ...

The MediaShop has launched a first of its kind initiative entitled ‘Through My Eyes’ – a project that has taken ...

ROOTS, South Africa’s largest urban and community level quantitative survey, is in field ahead of its release in the first ...