Tag: media research

One of the core tools for media agencies and owners is research. While the media industry is changing at a ...

We’re building systems that make it possible for computers to do what people would normally have done. And that stretches ...

If you’re a parent, you’ll know that profound feeling of awe when you wake up one day to find your ...

The problem facing the media research fraternity globally is the huge amount of fragmentation and lack of agreement on metrics ...

While some say online is the easiest platform to measure, others are adamant that more needs to be done to ...

A lot of talk about consumer research is not terribly original or helpful, says Rosie Hawkins. In fact there’s a ...