Agency operating models hold the key to client success
There were some positives for media to take away from 2020, and this year holds plenty more for those agencies ...
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Tag: media
When chasing down targets, it pays to aim for the heart
The mere fact that your ad was liked by its audience is not evidence that the ad was in any ...
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Awards Wrap: SAFTAs hosts reveals, Sun International scoops marketing award, not to be missed MOST Awards webinar
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...
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Publisher spend: A bigger focus on the newsroom
Editorial and content production now make up a third of news organisations’ costs, according to WAN-IFRA’s recently published World Press ...
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27 Years of democracy, a changing consumer and a changing landscape
I’m truly excited about the next chapter of marketing and advertising in South Africa – a country filled with so ...
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Independent journalism is a public good. We must work together to protect it
In a defining paradox of our time, Covid-19 has simultaneously driven an acute need for accurate information and a thirst ...
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