How the wrong audience can kill the right campaign
Worried your campaign isn’t landing? Before you blame the creative, the offer, or the platform, take a closer look at ...
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Tag: media
AI’s (un)creative crossroad
AI’s inability to imagine – or track the underground spaces where new genres, styles, and cultures are born – means ...
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Media Moves: Publicis Groupe Africa wins City of Cape Town comms account, Robb Report launches Robb Report Africa, One-eyed Jack launches a new AI Summit
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Publicis Groupe ...
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Why small agencies always get stuck
Why do so many small creative agencies hit a ceiling? Why do talented founders find themselves caught in a constant ...
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Ads are no longer disrupting – they’re unlocking
Once upon a primetime, advertising had its place: neatly slotted between soapies on TV or nestled between the pages of ...
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The nowism of marketing is human
When Facebook (now Meta) launched, where, if you recall, we received a mail referred from a friend suggesting we join ...
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