Tag: metrics

The UK’s Chartered Institute of Public Relations (CIPR) put out an announcement stating that they would publish a new professional ...

The PR profession turns 120 this year, a milestone that should be cause for celebration. But, against the background of ...

Location data brings the real and digital worlds together; basically, location-based campaigns can segment and reach highly specific audiences.

The Net Promoter Score is somewhat like Juan Smith in rugby, Banyana Banyana, or nurses in general… highly effective, potentially ...

There were clear signals last week that the digital media industry is growing up and yielding to the norms and ...

TV advertising is not going away, and much of the future success of web and digital advertising will be determined ...