Understanding the experience: Future proofing brick-and-mortar retail
With the onslaught of e-commerce a constant in the retail industry today, new and innovative approaches need to be taken ...
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Tag: mobile
Is your POP really PAP?
To say it very simply: A point of purchase (POP) is a place where sales are made. At a macro-level, a ...
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Publishing: Media’s most challenging ‘new’ frontier
Ten years ago, I bought a magazine and read it and that contributed to its sales and measures used by ...
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Don’t be left in the (virtual) dust as AR for brands starts taking off
Augmented reality (AR) is here to wow us. It has gained popularity in the gaming industry, with the likes of ...
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Driverless cars: The death knell for roadside billboards?
I was recently provided with an interesting report by the US law firm, Venable LLP, entitled The Future of OOH ...
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Mobile should be top of mind for digital industry, says new report
The increasing use of mobile phones to browse the internet - this has grown 15% to nearly 70% since 2015 - ...
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