The ethics of native advertising
Native advertising (branded content, sponsored posts, call it what you will) is certainly starting to make its presence felt in ...
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Tag: native advertising
How native advertisements could be the solution to the internet’s bad-ad problem
Website ads fidget, interrupt and mislead. They’re loud and ungainly. They fixate on things you may not care about and ...
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Strategic trends to uncover at the World Publishing Expo
As director of our Global Advisory team, I always look forward with anticipation to World Publishing Expo. Hamburg is no ...
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Native advertising, product placement, content marketing, advertorials: What’s going on?
One day when God became so angry with mankind after their vain attempts at building the tower of Babel, to ...
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Newspapers’ online challenge: Making digital work
The biggest consideration in print media right now is how to make digital work for publications. Lisa MacLeod successfully took ...
Read moreWhy rich content and native advertising are such an important partnership
The Wikipedia definition of native advertising is “a form of online advertising that matches the form and function of the ...
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