A media house’s journey from print to digital
For Tiso, print is an important premium product, but the company’s aim is to become a sustainable subscription-based media brand.
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Tag: newspapers
Confessions of a newspaper junkie
The future of newspapers is community. From a marketing point of view – finely targeted communities. I think these small ...
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Cash for clicks: This model can’t be the future of journalism
Melbourne newspaper the Herald Sun plans to use cash bonuses to incentivise its journalists to lure more readers and hook ...
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Independent Media accused of inflating circulation figures
The Audit Bureau of Circulations of South Africa has found during a routine check audit that the majority of Independent ...
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Consumers will spend 800 hours using mobile internet devices this year
The importance of a mobile presence for your brand and interactions with customers on mobile internet has never been more ...
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Riding the slow wave: The upside to Cape Town’s gridlock
Outside of Gauteng, the Western Cape is a stronghold for media in South Africa, with a diverse landscape of newspapers, ...
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