The shopping experience: the ultimate battleground for brands and retailers
To generate more sales and increase traffic to shops, brands need to think about new customer journeys and activation across ...
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Tag: online
South African e-commerce shifts to hyperdrive
By 2025 the value of e-commerce transactions is expected to surge by 150% reaching R225 billion, in response to a ...
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Significant shifts: Ecommerce expectations must be met with experiences
The ecommerce customer of 2022 is significantly more digitally sophisticated than they were only a few years earlier.
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Don’t get left behind: How the fast-food industry adapted to survive
Brands in South Africa continue to find inventive ways of weathering the storm to survive.
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Facebook’s Metaverse is the new playground for brands
'Marketing and communications professionals need to pay attention to the metaverse because it’s the next frontier for online interaction.'
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Collaboration the next frontier for media audience measurement
Comprehensive, ongoing research produced by JICs for each media type is expensive and time-consuming. However, the benefits outweigh the cost, ...
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