Beyond the billboard into the Blue yonder
It’s no small task for marketing campaigns to stand out and have a lasting effect, they need to stimulate minds, ...
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Tag: OOH
Connecting brand stories with connected consumers
Telling brand stories on the African content and connecting with a new generation consumer were the main themes at a ...
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Behind the scenes goings-on at Primedia Group
Describing it as one of the most profitable media companies in South Africa, Primedia Broadcasting CEO Omar Essack is optimistic ...
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TV ads, brand sponsorships and OOH are consumers’ most trusted sources
'Traditional' media investment still constitutes the biggest portion of South African brands’ marketing expenditure.
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‘Listen more and talk less’: The way to gauge client needs
Chris Hitchings has left DStv Media Sales to becoming sales and marketing director for JCDecaux in South Africa.
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ROAD research changing South Africa’s out of home landscape
Having been involved with the media industry for 25 years, Trish Guilford is extremely positive about the SA OOH industry, ...
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