New DOOH measurement tool unveiled
Neil Eddleston, managing director of JCDecaux OneWorld, was recently in South Africa to reveal the particulars of the group’s latest ...
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Tag: OOH
Standard Bank Joy of Jazz and 702 bring music to life
CYBERTORIAL: The Standard Bank Joy of Jazz festival partnered with 702 to bring their tagline to life. Standard Bank wanted ...
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Bringing talent in-house
Many media owners are bringing specialists and planners in-house to oversee operations. Michael Bratt finds out why this is happening ...
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What’s up with OOH in Africa?
One thing is clear, OOH in Africa is evolving rapidly. As it develops, it no longer just covers roadside (billboards, ...
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Outdoor Measurement Council updates stakeholders on audience research
South Africa’s newly registered and recently formalised Out of Home Measurement Council (OMC) has undertaken using ground-breaking methodology by ...
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EcoMobility: Will it impact the format of OOH advertising?
The hot topic on the streets of Sandton at the moment is EcoMobility, the system designed to remove congestion from ...
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