Nielsen exit: Hard to ignore implications
Yesterday, we received the news that Nielsen, a global leader in data and analytics, is closing its operations in South ...
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Tag: Oresti Patricios
Pay-TV cap won’t save the SABC, measurement and innovation will
The SABC should look beyond revenue regulation for its security. Covid-19 is a global socio-economic issue, they should leave the ...
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First on TMO: #PAMRO2019 conference ends on a high
Following three days of in-depth discussions, knowledge sharing, and networking, this year’s #PAMRO2019 conference came to an end on a ...
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Metrics and measurement maketh brand equity
Measurement and evaluation are crucial for any marketing campaign... the process is a marketer’s best friend because if you don't ...
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#WakandaForever: How technovation is spurring Africa’s media growth
Africa’s biggest media challenge is one the rest of the world is also struggling with: how to monetise via advertising, ...
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Not just an acronym: PAMRO’s achiever of the year on Africa going places
Ideas coming from Africa are at the cutting edge. We’ve got the commitment, the brains and the passion to apply ...
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