Tag: Out of Home media

The possibilities of mall media, a little-understood OOH medium, are a creative option for brands. “Mall media can build new brands, remind ...

Out of home media has long been undervalued in relation to other media, simply because it is so difficult to ...

Activations need to have goals and objectives for measurable results, especially when evaluating ROI. When it comes to activations, the ...

Advertising on local taxis is a little contentious. Quite a few potential clients rule it out immediately, regardless of how ...

South Africa has plenty of busy roads – and this one might just be the busiest. Two million vehicles drive ...

There’s no doubt the media sector is headed towards choppy waters from a macro-economic point view, and this points to ...