Tag: Out of Home media

Consumer perceptions of activations have shifted; just as the introduction of digital and social media has changed the nature of ...

I have just returned from India. My mind is still processing the deluge of impressions that soaked into it; many ...

Small, localised media companies have an inside edge over their larger rivals when it comes to advertising in the townships ...

The new OMC planning tool has the potential to reveal what is and what isn't working, and there's a strong ...

Changing a payoff line like 'From Ow Ow to Wow Wow' to 'From Eish Eish to Sharp Sharp' can make ...

With 36 states and an internet savvy population of nearly 200 million people, Nigeria’s media scene continues to thrive despite ...