Tag: out-of-home

It is too early to tell whether programmatic as a way of buying will take over completely, but we can ...

Traditionally out of home audits are complex and expensive and many markets on the African continent lack even the most basic ...

The meetings and events industry has a powerful impact on the South African economy, writes Martin Hiller, who also takes ...

The commuter market is South Africa’s largest consumer segment comprising over 22 million people. Advertising on taxis should therefore be ...

Primedia Outdoor has revealed its reach across the South African commuter environment countrywide, boasting 1180 advertising touch points in total. ...

It is estimated that the worth of the South African out of home (OOH) sector will grow to R4.8bn in ...