Why native advertising should sit with your PR agency
There is no doubt in my mind that native advertising belongs in the domain of PR. For the simple reason ...
Read more
Tag: PR
UK spin-doctors have captured SA media
Every time the South African news media use the phrase ‘White Monopoly Capital’ – which they do with monotonous regularity ...
Read more
Get on course to a blockbuster career in advertising and PR
CYBERTORIAL* The Cannes Lions is one of the biggest and most glamorous annual international advertising festivals in the world. In ...
Read more
Ford digs a deep, dark, social media hole for itself
OPINION: The notion that “all publicity is good publicity” has been proved wrong in the past week as Ford SA's ...
Read more
The PR services iceberg
There is a misnomer that delivering public relations (PR) services is easy, that it is the cheaper alternative to advertising ...
Read more
How to know what news and social media are saying about you
Media monitoring and analysis is a bone of contention for professional PR and communication firms and professionals. All are dependent ...
Read more
