People, data and technology the recipe for programmatic success
In May this year, the annual DoubleClick Executive Summit took place in Johannesburg in partnership with Google. Key speakers addressed ...
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Tag: programmatic buying
What the heck is Programmatic Guaranteed and why does it matter?
Online advertising and the myriad of variables that fall under its umbrella is constantly changing - what is on trend ...
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Advertising vs adtech – is there a difference?
Digital has been a buzzword in the advertising fraternity for some time now. A fair portion of adspend is being ...
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Addressable media: A step up from programmatic buying
The buzzword making the rounds for a long time has been programmatic, introducing technology to make ad buying easier, quicker ...
Read more![In-house or outsourced buying: SA media agencies debate issue [part one]](https://themediaonline.co.za/wp-content/uploads/2017/03/binary-1327512__340.jpg)
In-house or outsourced buying: SA media agencies debate issue [part one]
Clients bringing their digital buying in-house, and excluding an agency entirely, is nothing new; in fact it is a debate ...
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Big data is like sex, everyone talks about it but no one has it
Ad:Tech is a global meeting place for forward thinking brands, agencies and media owners with events held throughout the year ...
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