MMA SA addresses key digital advertising concerns with new white paper
The Mobile Marketing Association has released a white paper addressing the most prominent problems facing agencies, publishers and brands today: ...
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Tag: programmatic
Ad crooks: An ongoing problem in digital advertising
Awareness about ad fraud in South Africa is growing and more clients are starting to take note, but it is ...
Read more![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720.jpg)
The death of demographic targeting [part one]
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...
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Transparency: Make it your problem before someone does it for you
Some large brands like Unilever recently said the media business needs to take some responsibility for the way it enables ...
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The rise of programmatic buying: Digital, TV, radio and beyond
The next step for programmatic buying is beyond the digital world into other media types, like television and radio. Here ...
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Bookmarks 2018: Still time to get your game on
AI and machine learning is going to lift off the runway in 2018, as it is worldwide. And entries into ...
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