Considering the ‘how’ and the ‘what’ of modern advertising
Towards the end of 2023 I started to reflect on the year that had been. Over and above the archetypical ...
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Tag: RAPT Creative
What role does ‘strategy’ play today?
Strategy, once regarded as a ‘nice to have’, is today an integral and very necessary tool in the brand custodian’s ...
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Cultural bonds: South African brands as extensions of our identity
Amid South Africa's lively September heritage celebrations, in a world where brands reflect our identity, nurturing emotional bonds, resilience in ...
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False advertising in the beauty industry … and its impact on women
As an advertising graduate, I explore what is a clever deception that perpetuates unrealistic beauty ideals, leaving women grappling with ...
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The impact of AI influencer platforms on the PR business
It is a known truth that traditional advertising has seen a considerable decline, while social media continues to dominate. This ...
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Why our social constructions matter and influence advertising
June is that time of the year when brands and their agencies embark on a month-long activation celebrating the LGBTQQIAAP+ ...
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