Beyond retail media: Biggest digital opportunity hiding in plain sight
You’ve probably heard the term 'commerce media' – but what is it really? And why should South African businesses across ...
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Tag: retail media
WPP appointed global shopper marketing partner for Heineken
WPP has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic Heineken brand portfolio, ...
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Enriching African retail during the festive season with a data-driven approach
The festive season is an important time for retailers across Africa to engage consumers and give sales a much-needed boost. ...
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Ho ho holiday spend: Maximising your festive campaigns with OOH
The festive season has officially arrived – and South Africans are set to spend. According to Wonga’s sixth annual Summer ...
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Human connection in a digitally-driven world
In today's digital age, where advancements in technology are developing faster than their real-world applications can be envisioned, connecting with ...
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Retail media: Shaping the future of e-commerce
Being a speaker at one of the biggest e-commerce events in South Africa was an absolute pleasure. If you had ...
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