There has been a lot of talk in the marketing and advertising industry recently regarding the changing role of media agencies. Read more
Ten years ago, Ultimate Media filled a gap, and that gap was to 'uncomplicate' radio advertising. Take the schlep out of doing radio... Read more
Ever since Adam was sold down the river by a snake-apple salesman, marketers and media owners have put pizazz before pragmatism. Read more
Mention the word ‘sponsorship’ in a media agency or client briefing and the eye rolls may start faster than most budgets can be spent. But... Read more
A rapid-fire tactical Kreepy Krauly campaign launched in response to the Netflix hit, My Octopus Teacher, is a perfect example of how a small budget can deliver results. Read more
Raw data, on its own, is close to useless and quickly becomes irrelevant. The far more difficult is interpreting that data and then translating the results into actionable insights and usabl... Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.