A rapid-fire tactical Kreepy Krauly campaign launched in response to the Netflix hit, My Octopus Teacher, is a perfect example of how a small budget can deliver results. Read more
Raw data, on its own, is close to useless and quickly becomes irrelevant. The far more difficult is interpreting that data and then translating the results into actionable insights and usabl... Read more
Despite a tough 2019, the advertising industry continues to grow in terms of rate card spend in South Africa. Broadcast media were key drivers of this growth. Read more
Mzukisi Deliwe, deputy CEO of Provantage Media Group and head of leading airport environment out of home player, Airport Ads, unpacks the most pertinent trends for 2020. Read more
Primedia Broadcasting has partnered with global AI company, Veritone Inc, to demonstrate the impact of radio advertising on online activity at scale. Read more
Have measurement frameworks ever confused you? Just how do you go about deciding which framework is best for your marketing efforts? Read more
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