Raw data, on its own, is close to useless and quickly becomes irrelevant. The far more difficult is interpreting that data and then translating the results into actionable insights and usabl... Read more
Despite a tough 2019, the advertising industry continues to grow in terms of rate card spend in South Africa. Broadcast media were key drivers of this growth. Read more
Primedia Broadcasting has partnered with global AI company, Veritone Inc, to demonstrate the impact of radio advertising on online activity at scale. Read more
Have measurement frameworks ever confused you? Just how do you go about deciding which framework is best for your marketing efforts? Read more
[PRESS OFFICE] Small format out of home advertising has earned its stripes as an effective marketing tool, but the real value lies in fully understanding this medium. Read more
