AMPS: Most South Africans remain true to their media
South Africa’s media players are showing positive audience results midway through the year. This is the broad-strokes view of the ...
Read more
Tag: SAARF
Online radio’s coming of age makes stable measurement a must
A huge argument recently exploded online about the accuracy of measuring online radio. Industry leaders give their perspective. The launch ...
Read more
Media choices of SA’s fairer sex
If men are from Mars and women are from Venus, are their media choices light years apart? Megan Chronis tackles ...
Read more
TAMS RIMS set to change today
Some of the variables used in the current weighting matrix in SAARF’s Television Audience Measurement Survey will change today . ...
Read more
Major push for new out of home media research
While the world has seen a surge in digital media advertising, out of home advertising has stayed static in terms ...
Read more
W(h)ither SAARF? Our future-proofing agenda
We’ve all heard the debates about the future of SAARF and our media audience research. Sometimes they’re about what that ...
Read more
