The lifeblood of the industry
One of the core tools for media agencies and owners is research. While the media industry is changing at a ...
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Tag: SAARF
A world without AMPS, maybe! But a world without Fred Perry?
In view of the alarming standoff between the media-owners and Saarf, I’m often asked to reflect momentarily on a world ...
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Briefly… The NAB and SAARF negotiating an extension of Amps into 2015
The National Association of Broadcasters (NAB) and the South African Audience Research Foundation (Saarf) have collaborated in order to ensure ...
Read moreBriefly… Radio Audience Research Measurement RFI to be put out
The process to establish a new Radio Audience Survey for Broadcasters in South Africa, is gaining momentum. With the current ...
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Media and marketers guilty of perpetuating racism
There is nothing quite like an election to bring issues of race and racism frothing over like a badly poured ...
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Hollis’s handle on the Saarf rescue mission
Round two in the ongoing independent media research debate has kicked off. The battle cries ‘whose money is it’ is ...
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