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  1. 1


    Great article Sandra, but no mention of ‘DAMS’ or digital measurement covered by IAB South Africa and Effective Measure. The largest growing media channel should be included, it most likely is behind closed doors..

  2. 2


    Interesting article. The solution is simple. The 1% Marketers contribution should be paid directly in to SAARF. Stop messing around with Marketers money!

  3. 3

    sandra gordon

    thanks Alan. As part of the TAMS/RAMS revamp digital is to be included. I am sure since including digital in their name – PDMSA- that print has similar objectives.

  4. 4

    sandra gordon

    OH, and how naïve Johan appears to me!

  5. 5


    Thanks Sandra. That is exactly what some media owners think of marketer’s
    research money.

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