It’s time to connect TV and social advertising at the hip
I recently spent time at Re:Think, the Advertising Research Foundation’s annual conference on the latest developments and innovations in advertising and ...
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Tag: Simulmedia
Why ad tech should worry about the rise of marketing tech
Over the next five years we will see ad tech supplanted, albeit short-circuited, by technology and companies that directly serve ...
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Questions on the evolving TV advertising landscape
I spent the early part of this week at UBS’ 42nd Annual Global Media & Telecommunications conference in New York ...
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In massively fragmented TV world, is content still king for media owners?
Ask media owners what business they’re in, and they’ll say the content business — that they are storytellers, and that ...
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Digital and data’s relentless transformation of media industry continues
Digital and data are rolling over the legacy establishments of the media industry, writes Dave Morgan. Events this week reminded ...
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Can awareness and attribution live together?
For years, many folks in media have questioned whether brand advertising and ROI can live together well. Awareness, a key ...
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