Brand archetypes: How to build an authentic visual style on Instagram
Brand archetypes used to be expressed through packaging, communications and websites. But the touchpoints for brands are increasing; through visual ...
Read more
Tag: social media
No country for old racists
The outrage sparked by white supremacists marching in Charlottesville, Virginia took a further turn when reports indicated that at least ...
Read more
Social media in SA is giving consumers power to discipline corporations
More than 20 years after democracy it seems incredible that a leading South African insurance company, Outsurance would put out ...
Read more
What is really driving public sentiment: Opinion mining the next level in social analytics
Agility and reactivity. These are two words more likely now than ever to feature in a corporate strategy session. Today’s ...
Read more
Running with bulls, creating narratives for brands – which is scarier?
It’s almost a trite question, yet one which is continually asked of us. ‘What does it take to create award-winning ...
Read more
Paid posts: The possible saviour of online news?
Newspapers haven’t had the best of times in the wake of digital’s rise. While more news is being consumed than ...
Read more
