Alphabet Soup sponsors the coveted Media Owner Lamb Award at MOST
Alphabet Soup has come on board as sponsor for the coveted Media Owner Lamb Award. The award celebrates media owners ...
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Tag: sponsorship
Zee World sponsors the Bell Award and Bollywood Flash Mob activation at MOST
At a Rising Star and Legends judging panel held two years ago, it was suggested that the industry acknowledge an ...
Read moreTransAfrica Radio on board as MOST sponsor, adding African music to the chill zone
With just under a month to the MOST awards which take place on the 14 September 2017 at Wanderers Club ...
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Why sponsorship works
The first episode of the seventh season of GOT (Game of Thrones) shattered all previous viewing records. In the US, ...
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Wayde van Niekerk takes gold at Rio! Who takes the image rights?
South African athlete, Wayde van Niekerk, recently won a gold medal at the 2016 Rio Olympics and broke Michael Johnson’s ...
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Ad skipping and blocking could spur an advertising arms race
Much to the disappointment of advertisers and ad agencies, many people do not like advertising. Some will do anything to ...
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