South Africa taking steps towards the Fourth Industrial Revolution economy
In November this year, the Independent Communications Authority of South Africa published its memorandum on the licencing of radio frequency ...
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Tag: technology
AI, influencers, marketing and social media: In-depth discussions at Leaderex
With over 750 speakers; including CEO’s, entrepreneurs, industry experts, and academics, Leaderex was a whirlwind of knowledge sharing and insights.
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It’s a wrap: Everything media research discussed at this year’s #PAMRO2019 conference
A recap and summary of the key insights, lessons and takeaways from the speakers on the first day of this ...
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Engagement and experiences: Strategy needed to implement CX technologies
Competition in today’s business landscape has never been fiercer. The market is saturated with brands, and companies are competing for ...
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Augmenting creativity: How brands can use AI to fuel creative experiences
With an individual’s and content owner’s explicit permission, artificial intelligence could be a powerful creative tool for live experiences that ...
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Using multi-touch attribution to drive marketing effectiveness
By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations.
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