Tag: word of mouth

These individuals rule social media, possessing huge followings and driving opinion; they’re the word-of-mouth marketers for the digital age.

Eighty-six percent of South African consumers prefer to talk about brands in real life versus 63% who “tap”, engaging in ...

Improving online review ratings is a strategic necessity for franchises and multi-location brands as more customers engage with them via ...

A higher engagement rate – which is what nano-influencers bring – can be an effective marketing strategy for your business.

If our intention is for the search of truth and for a solution to the problem, we need to embrace ...

Psychological ownership is an important concept in marketing. Sellers are motivated to elicit it because having it makes you want ...