Advertising effectiveness and measurement key to OOH success
The president of the World Out of Home Organization believes as linear TV continues its decline, "out of home advertising ...
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Tag: World Out of Home Organization
Media Moves: Provantage goes green, new CMO for Hollard, WOO Africa Forum heads to Cape Town in 2024
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Pioneering sustainability: ...
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Media Moves: Joe Public’s 25th birthday gift to creative talent, Riverbed wins BP, Flume expands to Amsterdam
The Media Online’s weekly round up of people, account and business moves in media.
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Media Moves: Nielsen’s Ad Intel now in SA, Ndu Dontsa heads strategy at Ogilvy SA in JHB, Idea Hive launches Kenya office
The Media Online’s weekly round up of people, account and business moves in media.
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Last chance to register for the World Out of Home Organisation’s first Africa Forum
The World Out of Home Organization's first Africa Forum is set to take place on Thursday 3 February 2022.
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WATCH: WPP CEO Mark Read paints a rosy picture for OOH post-pandemic
Mark Read, chief executive officer of WPP, the world’s largest advertising company, has given a fascinating insight into how WPP ...
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