Connecting in a connected world: Radio connects content with audiences
Tech is important, but equally so is content that connects with the audience as effectively as the technology does on ...
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Tag: Zane Derbyshire
How to hit the sweet spot with radio competitions
On-air competitions have long been a feature of radio content. But what is the return on investment for stations and ...
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Tips from programming managers for better radio advertising
Certainly for committed radio advertisers, time spent with programming and insights managers will enable them to enhance campaign performance.
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A radio anorak’s take on how the medium has been redefined in a digital world
Unless your show or station is offering something that your target audience feels drawn to, you are dead in the ...
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Media moves: Biko new chairperson of Ogilvy, Turkish Airlines inks deal with CNN, AdJoin migrates to Real-Time DMP, Mtolo rectracts ECR resignation
The Media Online's weekly column delivering news of account wins, people moves and media business news.
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Action stations as radio reshuffles change the airwaves
The great radio reshuffle of 2017 is still reverberating around the country. It highlighted the importance of on-air talent, how ...
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