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In front of a packed room at The Wanderers Club, the eagerly anticipated Establishment Survey (ES) was officially launched. Michael ...
Read moreThe difference between ‘reader research’ and ‘readership research’ (a term the Publisher Research Council has adopted) is “subtle but crucial". ...
Read moreSAARF’s new proposed marketing research was met with scepticism, concerns and optimism by interested parties in the media industry who ...
Read moreIn 2016, the media research space saw some major movements, both positive and negative. Michael Bratt takes a look at ...
Read moreA very important workshop is taking place today. It brings together representatives from broadcasting, print media, marketers and media agencies to ...
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